1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

With rapid growth of the Internet, the applications of multimedia are burgeoning in every aspect of human life including communication networks and wireless and mobile communications. This book captures defining research on all aspects and implications of the accelerated progress of mobile...