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~institution:"Finanzwissenschaftliches Forschungsinstitut <Köln>"
~institution:"Springer Fachmedien Wiesbaden"
~language:"deu"
~person:"Huber, Frank"
~subject:"Estimation"
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Estimation
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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
;
Huber, Frank
-
2000
Persistent link: https://www.econbiz.de/10001431447
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