sphere of gender which is a critical factor in developing sales and marketing strategy and commonly used as a basis for … sphere of gender which is a critical factor in developing sales and marketing strategy and commonly used as a basis for …

In an attempt to understand the marketing and managerial implications for the success or failure of an e …, marketing factors, market factors, financial factors, and Web site design and efficiency factors. …In an attempt to understand the marketing and managerial implications for the success or failure of an e …

Buyer decision-making, a fundamental marketing activity, is studied from a variety of perspectives. This study proposes …Buyer decision-making, a fundamental marketing activity, is studied from a variety of perspectives. This study proposes …

marketing managers and researchers to identify the facets of nonloyal purchasing behavior, termed Consumer Varied Purchasing … marketing managers and researchers to identify the facets of nonloyal purchasing behavior, termed Consumer Varied Purchasing …

Contrasting viewpoints have emerged regarding the selection of marketing strategies in global markets. One group of … scholars recommends standardized global marketing strategies based on the premise that technological advances in …. Firms marketing products in global markets appear to adopt global marketing strategies, multi-domestic strategies, and …