Showing 1 - 5 of 5
Knowledge is a resource and an important asset that organizations leverage to attain their goals. In a competitive environment, efficient and effective transfer of knowledge within the firm is a strategic imperative. In each organization a system through which knowledge flows, arises by design...
Persistent link: https://www.econbiz.de/10009431358
While academic research has begun to probe Internet users' underlying beliefs, attitudes, and purchase intent toward Internet advertising, there has been no attempt to develop an underlying theory comparing male versus female users' Internet versus print advertising content information...
Persistent link: https://www.econbiz.de/10009431365
This dissertation investigates the nature of the relationship that exists between job satisfaction among temporary workers and general customer perceptions of service quality, customer-based appraisal of specific service provider performance, and customers' future behavioral intentions...
Persistent link: https://www.econbiz.de/10009431428
This dissertation integrates knowledge from consumer behavior, diffusion research, strategy and MIS to investigate the effects of information cues such as price, brand equity, and technology on buyers' service evaluations and behavioral intentions. Specifically, the effects of these information...
Persistent link: https://www.econbiz.de/10009431497
The cross-validated classification accuracy of predictive discriminant analysis (PDA) and logistic regression (LR) models was compared for the two-group classification problem. Thirty-four real data sets varying in number of cases, number of predictor variables, degree of group separation,...
Persistent link: https://www.econbiz.de/10009431499