Gilboa, I.; Gilboa-Schechtman, E.; Halperson, U.; Ortony, A. - Foerder Institute for Economic Research, Eitan Berglas … - 2001
A consumer has to make a consumption decision. She is modeled as making a binary decision regarding a suggested change … have to the various aspects of this decision. It is proposed that consumers evaluate decisions based on these affective … packages. Importantly, a package generates a link between goals and means, and some of the affect related to the decision is …