What is the role of touch in consumer behavior? Consumers are especially motivated to touch some products before buying them, and for some people, those high in "desire to touch", touching before buying is especially important. In addition, some situations encourage consumers to touch goods...

The "Perishable Refrigerated Products and Home Practices Survey" was a two-part survey developed to better understand consumers' perceptions and their current level of understanding regarding the proper handling and storage of perishable refrigerated foods. Past studies (e.g. Anonymous, 1997a;...