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~institution:"Forschungsgruppe Konsum und Verhalten"
~institution:"RWTH Aachen"
~person:"Brettel, Malte"
~subject:"Online-Handel"
~subject:"Polen"
~subject:"United States"
~subject:"Verbraucherverhalten"
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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