This article deals with the supply and fi nuancing of long-term care in France for people aged 60 and more. Since the beginning of the 21st century substantial progress has been made in the institutional design of dependency coverage as well as in the development of specific programmes and...

Nous devons, certes, trouver une façon pérenne de financer la perte d’autonomie d’un nombre croissant de personnes âgées. Mais au-delà de la question économique, la dépendance doit être envisagée de manière collective, car elle questionne notre conception de la famille, de la...

This research suggests testing a model which allows comparing the answers of the older persons and the younger individuals to different advertising strategies. The results suggest that: (1) chronological age has an influence on affective and cognitive responses toward the different types of ads,...