Andriani, Pierpaolo; Herrmann-Pillath, Carsten - Frankfurt School of Finance and Management - 2011
regimes are performative, based on different forms of embedded agency. The theory is applied on a study of Brazilian coffee … business which manifests the increasing importance of specialty coffee. Innovations in the transactional regime have created … new forms of agency which triggered new ways to produce coffee and to activate the hidden potential of variety in consumer …