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~institution:"Friedrich-Schiller-Universität Jena"
~institution:"Gesellschaft für Konsum-, Markt- und Absatzforschung"
~institution:"Universität Mannheim"
~subject:"Konsumentenverhalten"
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Friedrich-Schiller-Universität Jena
Gesellschaft für Konsum-, Markt- und Absatzforschung
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National Bureau of Economic Research
113
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11
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ECONIS (ZBW)
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The significance of the past: the impact of brand heritage upon brand trust in the sporting goods industry
Projahn, Sebastian
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2015
Persistent link: https://www.econbiz.de/10011309230
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2
Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
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3
Vorsprung durch Vertrauen : Basis für den dauerhaften Markterfolg ; Tagung 2011 des GfK Vereins ; [Bericht der GfK-Tagung vom 1. Juli 2011 im CongressCenter Nürnberg]
Wildner, Raimund
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009506917
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4
Ethnische Zielgruppen: ein ungenutztes Potenzial : Bericht der GfK-Tagung vom 5. Juli 2013 im Nürnberg Convention Center NCC Ost ; [GfK-Tagung 2013]
Frank, Ronald
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010221918
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5
Psychometric modeling as a tool to investigate heterogeneous response scale use
Henninger, Mirka
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2019
Persistent link: https://www.econbiz.de/10012144978
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6
Essays on motivational determinants of consumption growth
Kaus, Wolfhard
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2013
Persistent link: https://www.econbiz.de/10009745923
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7
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
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