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~institution:"Friedrich-Schiller-Universität Jena"
~institution:"Goethe-Universität Frankfurt am Main"
~subject:"Lebensstil"
~type_genre:"Fallstudie"
~type_genre:"Textbook"
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Goethe-Universität Frankfurt am Main
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Markeninszenierung in
Japan
: zur narrativen Konstruktion der Lifestyle-Marken "Muji" und "Uniqlo"
Rühle, Christiane
-
2020
Persistent link: https://www.econbiz.de/10012129662
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