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~institution:"Friedrich-Schiller-Universität Jena"
~institution:"Verlag Dr. Kovač"
~subject:"Business-to-business marketing"
~subject:"Competitive analysis"
~type_genre:"Case study"
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Diffusionsbeschleunigung in Industriegütermärkten : die Wirkung der Sales Force Adoption auf die Adoption des Kunden
Nowack, Christian
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2016
Persistent link: https://www.econbiz.de/10011517862
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Der Competitive Intelligence Ansatz im Kontext strategischer Entscheidungen : eine organisationale und prozessuale Perspektive
Meissner, Thomas
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2018
Persistent link: https://www.econbiz.de/10011866484
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