In four independent Chapters, I examine how norms guide our behavior in an uncertain world. Methodologically, I apply the toolbox of experimental economics to research questions that are on the interface between economics and law (especially Chapter 1 and Chapter 2), sociology (especially...

Growing appreciation of the novel challenges of climate change and environmental degradation is among the core drivers of the ongoing transformation in the food industry. In response to the growing costs for society and the environment, the broad reliance on large-scale and industrial methods of...

In Chapter II we investigate consumer behavior when facing target rebates, a rebate practice challenged by antitrust law. In three experiments, we confirm the hypothesis derived from Cumulative Prospect Theory (CPT), that target rebates are likely to create psychological switching costs that can...