In Chapter II we investigate consumer behavior when facing target rebates, a rebate practice challenged by antitrust law. In three experiments, we confirm the hypothesis derived from Cumulative Prospect Theory (CPT), that target rebates are likely to create psychological switching costs that can...

It is largely undisputed within the social sciences that genes, which influence human motivation and behavior must have been subject to the forces of natural selection in the same manner as genes, which determine physical traits and characteristics. In contrast, much less agreement has been...