The current doctoral thesis is comprised of three distinct papers with a unifying theme of studying human behavior in strategic environments of incomplete information. Each paper considers a particular manifestation of information guiding, shaping or in some other way, affecting human behavior...

The present thesis contributes to the user acceptance literature by improving understanding about the role of pre-implementation acceptance in the adoption of enterprise systems. This phenomenon was addressed from three different perspectives in the three core papers: Chapter 2 focused on...

In Chapter II we investigate consumer behavior when facing target rebates, a rebate practice challenged by antitrust law. In three experiments, we confirm the hypothesis derived from Cumulative Prospect Theory (CPT), that target rebates are likely to create psychological switching costs that can...