Seit Mitte des 20. Jahrhunderts äußert sich der weltweite soziokulturelle Prozess der Individualisierung auch im geänderten Konsumverhalten. Dabei sehen sich Unternehmen zunehmend mit dem Wunsch nach kundenindividuellen Produkten zum Preis eines äquivalenten Massenprodukts konfrontiert....

Some recommender systems (RS) utilize Linked Open Data (LOD) to enhance the item descriptions in the local database. However, these systems do not yet take full advantage of the potential of RDF data for personalized retrieval. The work describes the strengths of LOD repositories as well as the...

The current doctoral thesis is comprised of three distinct papers with a unifying theme of studying human behavior in strategic environments of incomplete information. Each paper considers a particular manifestation of information guiding, shaping or in some other way, affecting human behavior...

In this dissertation the influence of social networking sites (= SNSs) on the daily lives of their users was analyzed. In the theoretical part, the concept of online social capital was developed as a theoretical framework through which to understand and analyze the use of these websites. On the...