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~institution:"Gesellschaft zur Erforschung des Markenwesens"
~person:"Albrecht, Marcus"
~person:"Bauer, Hans H."
~person:"Disch, Wolfgang K. A."
~person:"Guzman, Francisco"
~person:"Langner, Tobias"
~person:"Sattler, Henrik"
~source:"econis"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Schätzung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Thesis"
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Albrecht, Marcus
Bauer, Hans H.
Disch, Wolfgang K. A.
Guzman, Francisco
Langner, Tobias
Sattler, Henrik
Lips, Peter
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Gesellschaft zur Erforschung des Markenwesens
Markendialog <16, 2012, Berlin>
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Markendialog <19., 2015, Berlin>
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Springer Fachmedien Wiesbaden
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Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012
Disch, Wolfgang K. A.
(
contributor
)
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2012
Persistent link: https://www.econbiz.de/10009537726
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Die digitale Beschleunigung verlangt mehr Markenführung
Disch, Wolfgang K. A.
(
contributor
)
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Markendialog <19., 2015, Berlin>
;
Gesellschaft zur …
-
2015
Persistent link: https://www.econbiz.de/10014010155
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