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~institution:"Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>"
~institution:"International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Burmann, Christoph"
~subject:"Social web"
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THE SElKATSUSHA AND THE FIGHT...
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
Springer Fachmedien Wiesbaden
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Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
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2016
Persistent link: https://www.econbiz.de/10011407584
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