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~institution:"Gottfried Wilhelm Leibniz Universität Hannover"
~person:"Barmeyer, Christoph I."
~person:"Weber, Yaakov"
~person:"Wiedmann, Klaus-Peter"
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Gottfried Wilhelm Leibniz Universität Hannover
Universität Hannover / Institut für Marketing & Management
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Konzeptualisierung und Operationalisierung der Unternehmensreputation aus Sicht privater Anleger : Implikationen für Forschung und Praxis auf Basis empirischer Analysen unter Verwe...
Zitzewitz, Mareike von
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2016
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