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~institution:"Gottfried Wilhelm Leibniz Universität Hannover"
~person:"Nayga, Rodolfo M."
~person:"Stavins, Joanna"
~person:"Walsh, Gianfranco"
~person:"Wiedmann, Klaus-Peter"
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Nayga, Rodolfo M.
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Gottfried Wilhelm Leibniz Universität Hannover
Consumer Behavior and Payment Choice Conference <1, 2005, Boston, Mass.>
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Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
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2019
Persistent link: https://www.econbiz.de/10012019241
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Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
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2017
Preisdifferenzierung, Markendehnung, Programmpolitik. - Price differentiation,
brand
extension, assortment policy …
Persistent link: https://www.econbiz.de/10011793376
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