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~institution:"Gottfried Wilhelm Leibniz Universität Hannover"
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Gottfried Wilhelm Leibniz Universität Hannover
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How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
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2019
Persistent link: https://www.econbiz.de/10012019951
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Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
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2019
Persistent link: https://www.econbiz.de/10012019241
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