Narrow search
Showing 1 - 3 of 3
Cover Image
Much to tell to consumers about CSR, but who should talk or not talk about it?
Parguel, Béatrice; Benoît-Moreau, Florence - HAL - 2011
independent third parties do so. A generalisable sample of 275 adults participated in an experiment, manipulating third …
Persistent link: https://www.econbiz.de/10009393815
Cover Image
Societal communication and brand equity
Benoît-Moreau, Florence; Parguel, Béatrice - HAL - 2007
and test them using an experiment on 200 university students. The findings suggest that societal communication supports …
Persistent link: https://www.econbiz.de/10009418533
Cover Image
Societal communication and brand equity
Benoît-Moreau, Florence; Parguel, Béatrice - HAL - 2007
hypotheses and test them using an experiment on a sample of 200 French University students. The findings suggest that societal …
Persistent link: https://www.econbiz.de/10009418534