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L'APPROCHE RELATIONNELLE EN MARKETING : SON UTILISATION PAR LES ASSOCIÉS DES CABINETS COMPTABLES AVEC LEUR CLIENTÈLE EN AUDIT

Elbekkali, Abdelhaq; Pilote, Claude - HAL - 2003

Cette recherche étudie l'impact de facteurs personnels et situationnels sur l'utilisation d'une approche marketing …

Persistent link: https://www.econbiz.de/10008923072

The Short-Term Effect of Store-Level Promotions on Store Choice and the Moderating Role of Individual Variables

Volle, Pierre - HAL - 2001

The short-term effect of store-level promotions (weekly flyers, radio and outdoor advertising) on grocery store choice is investigated. We estimate household-level multinomial logit models of store choice on panel data, using promotional variables, loyalty and psychographic moderating variables....

Persistent link: https://www.econbiz.de/10008791615

The coming out of the "new consumer"

Batat, Wided - HAL - 2011

The postmodern paradigm based on a cultural and a symbolic perspective in marketing and consumer behaviour research … emerges from the criticism of the utilitarian logic that has prevailed in the research community in marketing and led …. As shown by Bergadaà (2006), researchers engaged in this path consider that the role of marketing in the contemporary …

Persistent link: https://www.econbiz.de/10009132769

GM Cotton in China: Innovation integration and seed market disintegration

Fok, Michel; Xu, Naiyin - HAL - 2007

L'idée prévaut que ce sont les avantages spécifiques du coton-Bt qui ont permis la diffusion réussie du coton génétiquement modifié en Chine. L'efficience du coton-Bt varie cependant entre les régions de production. Dans la Province du Jiangsu, le long de la Vallée du Yangse, il n'y a...

Persistent link: https://www.econbiz.de/10008792423

Modeling Commercial Processes and Customer Behaviors to Estimate

Krob, Daniel; Bloch, Alain; Ng, Ada F.S. - HAL - 2006

We propose a formal model for estimating the diffusion rate of a new product on a coherent market. Our approach is based on a discrete probabilistic modeling of customer behaviors and of commercial processes.

Persistent link: https://www.econbiz.de/10008794018

Incentives and Governance of Distributer Networks :

Ruffier, Jean; Tan, Lihua - HAL - 2010

TAN Lihua & Jean RUFFIER (2010), Incentives and Governance of Distributer Networks : The Case of a Foreign-Funded Paint and Coating Materials Enterprise, Chinese Sociology and Anthropology, Spring 2010 issue, New York

Persistent link: https://www.econbiz.de/10009370864

Incentives and Governance of Distributer Networks : The Case of a Foreign-Funded Paint and Coating Materials Enterprise

Ruffier, Jean; Tan, Lihua - HAL - 2010

How a Japanese company managed a distributors network in China. The study describes some changes in firm strategies, how these changes were implemented. The result is a multi-strategies network with different dependance links between distributors and the industrial firm.

Persistent link: https://www.econbiz.de/10009370865

Price Discrimination and Customer Behaviour: Empirical Evidence from Marseille

Kirman, Alan; Moulet, Sonia; Schulz, Rainer - HAL - 2008

We analyse the interaction between a seller and customers in a shop on the fruits and vegetables wholesale market in Marseille using an unique data set. We find that customers' bargaining activity is correlated with the kind and location of the business. To determine how the interactions between...

Persistent link: https://www.econbiz.de/10008794029

Does Resorting to Online Dispute Resolution Promote Agreements ? Experimental Evidence

Gabuthy, Yannick; Marchand, Nadège - HAL - 2003

This paper presents the results of an experiment performed to test the properties of an innovative bargaining mechanism (called automated negotiation) used to resolve disputes arising from Internetbased transactions. Automated negotiation is an online sealed-bid process in which an automated...

Persistent link: https://www.econbiz.de/10008789255