The presented paper discusses the diffusion of hybrid electric technology in vehicles. It is put into question whether the current strong acceptance of the technology especially by US consumers is of sustainable nature. Therefore, different variables influencing the diffusion of the technology...

The presented paper discusses the diffusion of hybrid electric technology in vehicles. It is put into question whether the current strong acceptance of the technology especially by US consumers is of sustainable nature. Therefore, different variables influencing the diffusion of the technology...