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~institution:"HAL"
~person:"Hénaut, Léonie"
~person:"Sabadie, William"
~person:"Sardas, Jean-Claude"
~subject:"mode de relation"
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L'orientation relationnelle des clients : un nouvel outil de segmentation ?
Prim-Allaz, Isabelle
;
Sabadie, William
-
HAL
-
2003
'analyser le concept d'orientation relationnelle des clients dans le cadre d'expériences de
services
, c'est-à-dire de s …
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