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The importance of design for firms' competitiveness: a review of the literature

D'Ippolito, Beatrice - HAL - 2014

Scholars dedicated increasing attention towards appreciating how design has changed individuals' perception of new products, firms' understanding and formulation of strategy, or other relevant actors' approach to innovation and technology management. By emphasising the importance of design for...

Persistent link: https://www.econbiz.de/10010738948

Do strategic partnerships create value? "The empirical case of SBF 250 firms"

Saci, Fateh; Aliouat, Boualem - HAL - 2014

Strategic partnerships are theoretically now considered as real levers of value creation. This value creation takes different forms . The objective of our research, after analyzing the results of empirical works focused on the acquisitions announcements impact on the stock market performance and...

Persistent link: https://www.econbiz.de/10010930057

Creating value : the case of iPhone's launch on the French market

Moreno, Christina; Besson, Madeleine - HAL - 2009

Major theoretical contributions have recently advocated a paradigm shift to a "new dominant logic for marketing", integrating customer-to-customer interactions and balancing "high tech and high touch" services. In this paper we attempt to illustrate the relevance of such a framework to...

Persistent link: https://www.econbiz.de/10008791701

Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector

Volle, Pierre; Monnot, Elisa; Reniou, Fanny - HAL - 2009

In the first section, a literature review on identification enables a clear definition of the "Customer-Company Identification" construct to be given. Then in the second section, the conceptual framework and the main hypothesis are exposed. In the third section, an empirical investigation into a...

Persistent link: https://www.econbiz.de/10009368010

Potential effects of psychological reactant consumers on relationships marketing programmes

Darpy, Denis; Prim-Allaz, Isabelle - HAL - 2006

This conceptual article presents the current criticisms to relationship marketing and important concepts developed in the psychology to understand consumer reactance toward services packaged as formal contracts. A first part presents the numerous questions that researches are raising about the...

Persistent link: https://www.econbiz.de/10008788901

«FRIENDLY» COMPLAINING BEHAVIORS: TOWARD A RELATIONAL APPROACH

Prim-Allaz, Isabelle; Pras, Bernard - HAL - 1999

The relational approach is often presented as a strategy to retain customers, but it may also be an appropriate approach to encourage customers to complain, as a review of literature shows. Using information contained in complaints and giving the right answers (distributive, procedural and...

Persistent link: https://www.econbiz.de/10008789426

RELATIONSHIP MARKETING OF SERVICES: AN ANALYSIS OF SERVICE QUALITY AND SERVICE ENCOUNTERS THROUGH RELATIONAL NORMS -A DYADIC APPROACH BETWEEN BANK ACCOUNT MANAGERS AND SMES -

Prim-Allaz, Isabelle - HAL - 1999

The combined pressures of desintermediation, deregulation, and industrial restructuring have helped to redefine the nature and importance of bank-client relationships (Schell, 1996). Directors or treasurers of companies often recognize that their relationship is with the bank account manager,...

Persistent link: https://www.econbiz.de/10008790421

Positioning strategies in the case of oligopolistic competition: The case of telecommunications industry in Senegal

Ndiaye, Babacar; Thiaw, Cheikh - HAL - 2011

Innovation is the major instigator in competitive industry. The competition for innovation is traditionally analyzed …

Persistent link: https://www.econbiz.de/10010820813

Net Neutrality Debate: Impact of Competition among ISPs

Boussion, François; Maillé, Patrick; Tuffin, Bruno - HAL - 2012

Network neutrality has recently been the topic of an important debate, in both the telecommunication and political worlds, because of its potential impact in every-day life. While there has been many studies discussing the advantages and drawbacks of neutrality, there is no game-theoretical...

Persistent link: https://www.econbiz.de/10010820999

Competition, Innovation and Distance to Frontier

Amable, Bruno; Demmou, Lilas; Ledezma, Ivan - HAL - 2008

According to a recent literature, the positive effect of competition is supposed to be growing with the proximity to … the technological frontier. Using a variety of indicators, the paper tests the effect of competition and regulation on … 1979-2003. Results show no evidence of a positive effect of competition growing with the proximity to the frontier. Two …

Persistent link: https://www.econbiz.de/10010738552