Parguel, Béatrice; Delécolle, Thierry; … - HAL - 2014
Based on two experimental studies in which college students participated, this paper investigates the impact of price … display in the luxury sector on low-end brands perceived luxury and attitude. In Study 1, we show that price display is … and conspicuousness. In addition, Study 2 indicates no negative effect of price display on perceptions of luxury for a …