Egozcue, Martín; Massoni, Sébastien; Wong, Wing-Keung; … - HAL - 2012
Whether to keep products segregated (e.g., unbundled) or integrate some or all of them (e.g., bundle) has been a problem of profound interest in areas such as portfolio theory in finance, risk capital allocations in insurance, and marketing of consumer products. Such decisions are inherently...