We propose a formal model for estimating the diffusion rate of a new product on a coherent market. Our approach is based on a discrete probabilistic modeling of customer behaviors and of commercial processes.

This paper is argues that increasing the number of private labels products in grocery stores is not always an efficient strategy for a retailer wishing to enhance her unit sales. Although private labels can be effective for providing higher margins or developing customer loyalty program, their...

This paper attempts to identify factors which are conducive to the exportation of ethnic African products into the European Union (EU) market. We develop a conceptual framework within which to examine the main players and processes at work. We also analyse the prospects for authentic African...

The short-term effect of store-level promotions (weekly flyers, radio and outdoor advertising) on grocery store choice is investigated. We estimate household-level multinomial logit models of store choice on panel data, using promotional variables, loyalty and psychographic moderating variables....

This paper examines scientific collaboration between French public research teams and distant partners. We first analyse the role and the development of trust and then, the relation between the degree of sophistication of Information and Communication Technologies (ICT) and the constraint of...

There is evidence to suggest that firms wish to work with universities to gain access to new technologies, to knowledge of future technologies and their possible impact and to thechnical problem-solving capability. There is much less evidence to support the proposition that firms work with...

Are Business Angels likely to influence the entrepreneur before any investment decisions have been taken? If such is the case, what are the reasons for doing so and in what way do they influence the entrepreneur? In this article we examine knowledge transfer from angel to entrepreneur at the...

Board Interlocks could have a positive effect on the adoption of governance practices and especially on the Corporate Social Responsibility (CSR). We surpass the predictions of the agency theory by proposing a cognitive-behavioral approach of governance to define the role of director. Given the...

Knowledge transfer problem between two generations of professionals (usually from the old one to the new one) to a new dimension. Knowledge transfer is no longer reducible to classical solutions as face to face training, technical education, tutoring. Knowledge to transfer is professional...