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« Retail Brand Equity: A PLS Approach
Jara, Magali - HAL - 2009
validity.Retail brand equity is composed of two components: awareness, and retail brand image (which is measured by perceived … brand awareness and perceived quality are the two main components which determine the retail brand purchase. Results show … also that the retail brand image is a partial mediator on the relation between retail brand awareness and its purchase …
Persistent link: https://www.econbiz.de/10008791178
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Decomposing Berge graphs and detecting balanced skew partitions
Trotignon, Nicolas - HAL - 2006
We prove that the problem of deciding whether a graph has a balanced skew partition is NP-hard. We give an O(n9)-time algorithm for the same problem restricted to Berge graphs. Our algorithm is not constructive : it certifies that a graph has a balanced skew partition if it has one. It relies on...
Persistent link: https://www.econbiz.de/10010750514
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A structure theorem for graphs with no cycle with a unique chord and its consequences
Trotignon, Nicolas; Vuskovic, Kristina - HAL - 2008
We give a structural description of the class C of graphs that do not contain a cycle with a unique chord as an induced subgraph. Our main theorem states that any connected graph in C is a either in some simple basic class or has a decomposition. Basic classes are cliques, bipartite graphs with...
Persistent link: https://www.econbiz.de/10010750604
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Economic Properties of Recognized Intangibles under Domestic Accounting Standards: Evidence from European Capital Markets
Casta, Jean-François; Ramond, Olivier; Escaffre, Lionel - HAL - 2008
This study investigates whether European firms reporting under domestic GAAPs exhibit major differences while examining the relationship between their economic (financial, operating and competitive) performance and their recognized intangible investment (RII). Using a five-European-country...
Persistent link: https://www.econbiz.de/10011025567
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"How About Giving My Things Away Over The Internet? " When Internet Makes It Easier To Give Things Away
Guillard, Valérie; Bucchia, Céline Del - HAL - 2012
The present article looks at the meaning of gift-giving when it is performed via free online recycling websites. Underpinned by research on the difficulties inherent to giving, our paper illustrates how these websites remove the difficulties inherent in giving to kith, kin or to charities.
Persistent link: https://www.econbiz.de/10010898884
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THE ROLE OF LEARNING ORGANIZATIONS IN THE GROWING DISCUSSION ON SOCIAL RESPONSIBILITY
Esposito, Mark - HAL - 2010
organizations' learning be synergized to lead all involved towards higher levels of awareness? We suggest that these “how” questions …
Persistent link: https://www.econbiz.de/10008796094
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THE ROLE OF LEARNING ORGANIZATIONS IN THE GROWING DISCUSSION ON SOCIAL RESPONSIBILITY
Esposito, Mark - HAL - 2010
organizations' learning be synergized to lead all involved towards higher levels of awareness? We suggest that these “how” questions …
Persistent link: https://www.econbiz.de/10010549161