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To market a new network technology effectively, manufacturers need to understand the structure and size of network effects associated with the product. If consumers' surplus from adoption depends positively on the number of interconnections in the network, early adopters may need to be...
Persistent link: https://www.econbiz.de/10011026222
The adoption of binary code as the universal standard for globalized communications generates highly positive externalities often referred to as network effects. But what about meaning? What are the externalities associated with the formatting and circulation of meaning, and are they, too,all...
Persistent link: https://www.econbiz.de/10008789455
Scholars dedicated increasing attention towards appreciating how design has changed individuals' perception of new products, firms' understanding and formulation of strategy, or other relevant actors' approach to innovation and technology management. By emphasising the importance of design for...
Persistent link: https://www.econbiz.de/10010738948
Strategic partnerships are theoretically now considered as real levers of value creation. This value creation takes different forms . The objective of our research, after analyzing the results of empirical works focused on the acquisitions announcements impact on the stock market performance and...
Persistent link: https://www.econbiz.de/10010930057
launched, (2) Apple has been able to embed new communication skills in a user-friendly and efficient device that allowed the …
Persistent link: https://www.econbiz.de/10008791701
Ce mémoire a pour objet d'analyser en quoi la présence d'un réseau de prescripteurs, sur un marché donné, influence la stratégie marketing-mix d'une entreprise présente sur ce marché. Nous avons choisi, pour cette étude, de nous concentrer sur le marché public et plus précisément sur...
Persistent link: https://www.econbiz.de/10010820410
de communication sur la performance durant la période précédant l'annonce des résultats annuels. L'analyse empirique …
Persistent link: https://www.econbiz.de/10010820643
développer des outils de communication dans le but de donner du sens à ce parcours, et d'harmoniser les pratiques dans les …
Persistent link: https://www.econbiz.de/10010820693
Persistent link: https://www.econbiz.de/10010820729
Pour une entreprise à dimension internationale, assurer la communication auprès des acteurs de son marché dans le monde … entier, constitue un défi majeur et primordial. Quels que soient les objectifs de communication des entreprises, elles ont le … moyens de communication adéquats. Afin d'optimiser la participation à un salon, il faut gérer au mieux l'ensemble des étapes …
Persistent link: https://www.econbiz.de/10010820854