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This paper's objective is to stress the interest for both innovators and designers of a marketing concept that has been widely explored since the early 80's in the fields of customer behaviour and brand management. Indeed, the concept of hedonic perceived value, as defined by Holbrook and...
Persistent link: https://www.econbiz.de/10009401084
The postmodern paradigm based on a cultural and a symbolic perspective in marketing and consumer behaviour research emerges from the criticism of the utilitarian logic that has prevailed in the research community in marketing and led researchers to view the consumer as an individual essentially...
Persistent link: https://www.econbiz.de/10009132769
towards China's decentralization of environment policy implementation as well as its fiscal arrangements. …
Persistent link: https://www.econbiz.de/10009651572
Since the inception of economic reforms, China in 1978 and Vietnam in 1986, both countries have become successful … between China and Vietnam?" through a comparative study of the FDI determinants. In other words, this paper revisits the … determinants of FDI into China and Vietnam by employing an augmented gravity model and using a panel dataset containing information …
Persistent link: https://www.econbiz.de/10009651580
R&D and innovation have become much more strategic than ever before for the growth of China as well as for its global … perspective explaining the legacy of the past in today's choices. In the second part, we illustrate China's catching up strategy …
Persistent link: https://www.econbiz.de/10009654257
rural household survey conducted in Wuwei county (Anhui province, China) in 2008. We apply two complementary approaches : a …
Persistent link: https://www.econbiz.de/10009323941
This paper analyzes the changes in public-private sector earnings differentials for local residents in urban China …
Persistent link: https://www.econbiz.de/10009323945
The chapter describe the global value chain of China made jeans trousers. It shows the relation between the different …
Persistent link: https://www.econbiz.de/10009402082
Mirando los actos y hablando con los diferentes actores (empresarios chinos y occidentales, obreros, poderos politicos, sindicalistas)
Persistent link: https://www.econbiz.de/10009402086
, Indian, Portuguese and Chinese) the South China sea was at the core of European and Asian economic exchanges. This paper … economic corridor of East Asia, hinged onto several interconnected maritime basins: The Sea of Japan, Yellow Sea, South China …
Persistent link: https://www.econbiz.de/10009422038