The presented paper discusses the diffusion of hybrid electric technology in vehicles. It is put into question whether the current strong acceptance of the technology especially by US consumers is of sustainable nature. Therefore, different variables influencing the diffusion of the technology...

Business activities play a major role in biodiversity loss and, as a result, firms are under increasing pressures from stakeholders to reduce their negative impacts on living systems. In response, business attitudes, behaviors and strategies regarding biodiversity are progressively changing,...

The presented paper discusses the diffusion of hybrid electric technology in vehicles. It is put into question whether the current strong acceptance of the technology especially by US consumers is of sustainable nature. Therefore, different variables influencing the diffusion of the technology...