Showing 1 - 10 of 11
Purpose Using Keller's (1993, 2003) brand equity framework, this paper investigates the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and favourability of brand environmental associations....
Persistent link: https://www.econbiz.de/10009393817
Previous research on corporate social responsibility generally acknowledges that consumers develop more favourable perceptions of responsible firms. Yet few empirical works have focused on the effects of the firm's societal communication and of its characteristics on brand equity. In this paper...
Persistent link: https://www.econbiz.de/10009418533
Previous research works on corporate social responsibility (CSR) generally acknowledge that consumers develop more favourable perceptions of responsible firms. Yet next to nothing has been written on the effects of the firm's societal communication and its characteristics on brand equity. In...
Persistent link: https://www.econbiz.de/10009418534
In large retail stores, France is characterized by market saturation and even a decline of several retail concepts such as variety stores, or even supermarkets and hypermarkets (Cliquet, 2000). This situation leads to a fierce competition and raises questions which affect marketing strategies of...
Persistent link: https://www.econbiz.de/10008791178
This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer when a retail brand (which is the extended...
Persistent link: https://www.econbiz.de/10008792257
give aesthetic value to land, they buy not only the property rights to plant seed or build, but also to look. The demand …
Persistent link: https://www.econbiz.de/10010750622
of women. Male-dominated bequests of land and housing bring little gain to consumption and play little role in explaining … inequality, though they have important effects on sector of activity. Inheritance of non-land assets and the education and … in terms of factors such as education and (non-land) inheritance. There are a number of other pronounced gender …
Persistent link: https://www.econbiz.de/10010738725
, emphasizing the role of land in the development process. Starting from a pre-industrialization state called the "Malthusian regime …", land and labor are the main production factors. The size of population is limited by the quantity of land available for … effect". If this effect is strong enough, the economy can reach an "ultimate growth regime". In the different phases, land …
Persistent link: https://www.econbiz.de/10010775894
, emphasizing the role of land in the development process. Starting from a pre-industrialization state called the "Malthusian regime …", land and labor are the main production factors. The size of population is limited by the quantity of land available for … effect". If this effect is strong enough, the economy can reach an "ultimate growth regime". In the different phases, land …
Persistent link: https://www.econbiz.de/10010821525
, emphasizing the role of land in the development process. Starting from a pre-industrialization state called the "Malthusian regime …&qot;, land and labor are the main production factors. The size of population is limited by the quantity of land available for … effect". If this effect is strong enough, the economy can reach an "ultimate growth regime". In the different phases, land …
Persistent link: https://www.econbiz.de/10011025728