Showing 1 - 10 of 21
types of labour mobility across space (by destination) and time (by duration). …
Persistent link: https://www.econbiz.de/10010821419
main barriers to responsible consumption: the willingness-to-pay for it, which relates to consumer social preferences; and … the information asymmetry between companies and consumers. The economic literature shows that consumer social preferences … on the existence of labels, which truthfully identify the CSR products. Public policies may promote consumer social …
Persistent link: https://www.econbiz.de/10010587828
While adding to the academic knowledge about product placement, this exploratory research comforts the advertisers in their communication choice for the technique. It focuses on the efficiency as a result of a relationship between a spectator and a movie (before, during and after viewing the...
Persistent link: https://www.econbiz.de/10008790860
This research incorporates into a single model characteristics of product placements in films and characteristics of the consumers and their viewing environment to assess the memorability of the placements. Eleven movies containing a total of 98 placements of varied characteristics were coded....
Persistent link: https://www.econbiz.de/10008791024
Several studies have shown the potential of product placement use. Since traditional media have become saturated, this communication technique benefits from growing interest. Consequently, product and/or brand placements have mushroomed, especially in Hollywood movies, but not always with the...
Persistent link: https://www.econbiz.de/10008792527
While adding to the academic knowledge about product placement, this exploratory research comforts the advertisers in their communication choice for the technique. It focuses on the efficiency as a result of a relationship between a spectator and a movie (before, during and after viewing the...
Persistent link: https://www.econbiz.de/10008793133
In this paper, we propose a behavioural approach to determine the extent to which the consumer/citizen distinction …
Persistent link: https://www.econbiz.de/10008794810
diffèrent des dimensions de la motivation. De plus, les entretiens suggèrent une distinction entre freins relatifs aux produits …
Persistent link: https://www.econbiz.de/10010548431
instrument influences the motivation in a negative way. Assigning the types of people joining the open source community on Frey … / Osterloh's motivation types makes an examination of the effects of the instruments possible and shows that only intrinsic …
Persistent link: https://www.econbiz.de/10010821353
Cet article concerne une nouvelle modalité d'externalisation : le crowdsourcing. Il vise à répondre à la question suivante : comment une opération de crowdsourcing permet-elle de créer de la valeur pour une organisation ? Dans le cadre d'une approche interprétative, une étude...
Persistent link: https://www.econbiz.de/10008788923