and management. One main result of such changes is the development of airports? new strategies to increase their … attractiveness and their competitiveness. In this context, it is particularly relevant to focus on airport strategies and their … future evolution. Which type of airport will be concerned by these strategies? Will new trends in airport strategies appear …

strategies will also have an impact on airline behaviour and route development. Our methodology analyzes the potential evolution … of airport strategies in the next decade and its impact on the distribution of traffic at airports, using a typology of … airports that has been designed for this purpose. It shows in particular that diversification strategies, which are usually …

strategies will also have an impact on airline behaviour and route development. Our methodology analyzes the potential evolution … of airport strategies in the next decade and its impact on the distribution of traffic at airports, using a typology of … airports that has been designed for this purpose. It shows in particular that diversification strategies, which are usually …

, taking into account brand familiarity, branding and distribution strategy as explanatory variables for the possible dilution …

. It highlights the effects of marketing and organizational innovation strategies on technological innovation performance …/value Few works have taken into account the role of other innovative strategies such as marketing and organization. At our …, evidence is found to support the impact of innovation in the marketing and organization fields on a firm's capacity to innovate …

) n'est pas étudié en tant que tel en marketing. En mobilisant les apports de la linguistique principalement et en les … combinant aux concepts marketing, cet article à visée exploratoire met en œuvre une approche abductive appliquée aux grands …

À travers ce mémoire, nous visons à faire un état des lieux et analyser les achats de marketing services, afin de … d'expliquer toute la démarche qui a été faite au cours de ces derniers mois sur une catégorie achat de marketing …'une étude de marketing achat afin de faire un état des lieux interne et externe sur cette famille d'achat encore peu couverte …

-analysis in marketing research. Meta-analysis is the statistical analysis of a large collection of results from individual studies … stages of meta-analysis, two applications of meta-analytic procedure in marketing are presented and recommendations are … suggested for marketing researchers who want to perform a meta-analysis accurately. …

stratégies marketing mis en œuvre pour gagner en notoriété, en image et en fréquentation. Chacun des objectifs marketings sont … présentés pour illustrer l'importance d'un plan marketing pour assurer la réussite commerciale du réseau. …

, sales and others. An analysis of these differences is given in the dissertation followed by two local marketing proposals …