Showing 1 - 10 of 11
A number of studies have found that the performance of NPD projects greatly depends on the support they get from top management. However, research into why some projects get more support than others has been limited. The present paper takes a political approach to NPD, in which top management...
Persistent link: https://www.econbiz.de/10011026089
The article focuses on Attention Deficit/Hyperactivity Disorder (ADHD), which affects a substantial proportion of the adult population and it often remains undiagnosed. Because of its symptoms, which include inability to focus and maintain attention, problems in time management and...
Persistent link: https://www.econbiz.de/10010820554
This paper examines the usefulness of customer satisfaction to analysts when preparing their earnings forecasts. We draw on theory in marketing to predict how customer satisfaction should be associated with earnings forecasts and forecast errors. We assembled a dataset of companies studied in...
Persistent link: https://www.econbiz.de/10010535374
Due to the introduction of new services, the volume of data transferred in mobile networks is rapidly growing and operators periodically face the necessity to upgrade their network. Such upgrades allow them to increase the capacity and provide adequate Quality of Service (QoS). In this paper we...
Persistent link: https://www.econbiz.de/10009323275
Une entreprise qui fonde sa stratégie sur la différenciation par le haut se doit de respecter un certain nombre d'engagements permettant de légitimer sa position. En effet, sur un marché concurrentiel, un positionnement haut de gamme doit pouvoir se justifier aux yeux des clients par une...
Persistent link: https://www.econbiz.de/10010898934
This study examines the effects of customer satisfaction on analysts' earnings forecast errors. Based on a sample of analysts following companies measured by the American Customer Satisfaction Index (ACSI), we find that customer satisfaction reduces earnings forecast errors. However, analysts...
Persistent link: https://www.econbiz.de/10010899211
designs, and we investigate how teams aggregate individual preferences. We find that team decisions reveal less inequality … aversion than individual initial proposals in team decision-making. However, teams are no more selfish than individuals who … decide in isolation. Individuals express strategically more inequality aversion in their initial proposals in team decision …
Persistent link: https://www.econbiz.de/10010899781
In the first section, a literature review on identification enables a clear definition of the "Customer-Company Identification" construct to be given. Then in the second section, the conceptual framework and the main hypothesis are exposed. In the third section, an empirical investigation into a...
Persistent link: https://www.econbiz.de/10009368010
This conceptual article presents the current criticisms to relationship marketing and important concepts developed in the psychology to understand consumer reactance toward services packaged as formal contracts. A first part presents the numerous questions that researches are raising about the...
Persistent link: https://www.econbiz.de/10008788901
The relational approach is often presented as a strategy to retain customers, but it may also be an appropriate approach to encourage customers to complain, as a review of literature shows. Using information contained in complaints and giving the right answers (distributive, procedural and...
Persistent link: https://www.econbiz.de/10008789426