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Ce mémoire a pour objectif de définir une démarche permettant à toute entreprise de se positionner en tant que client préférentiel auprès de ses fournisseurs. Cette notion de client préférentiel fut durant de nombreuses années étudiée de façon unilatérale par une approche marketing...
Persistent link: https://www.econbiz.de/10010820407
Peut-on déterminer l'avantage concurrentiel d'une association par rapport à une entreprise lucrative du même secteur ? Le résultat de cette étude comparative permet de relever quelques convergences et divergences entre deux formes entrepreneuriales très différentes, autour d'une...
Persistent link: https://www.econbiz.de/10010898450
Universidade de La Rochelle (ULR) (France) in relation to the activities of innovation management, intellectual property (IP) and …, the legislation on innovation of each country, patents deposited and cases of technology transfer are presented. The … regarding the legislation on innovation, from the databases of the universities, and from an interview with the director of the …
Persistent link: https://www.econbiz.de/10010721441
during the1990s. For those firms, innovation management no longer deals with introducing radically and totally new products …
Persistent link: https://www.econbiz.de/10008789648
field that needs exploration by researchers in product and services innovation: the design of the sales process. Furthermore …
Persistent link: https://www.econbiz.de/10008791488
Since the seminal work of J. March (1991), balancing exploration and exploitation activities is an important topic in management research. Though the literature is abundant on the management of exploitation activities, exploration activities remain a much less studied area. How should be...
Persistent link: https://www.econbiz.de/10008791998
In competitive industries, intensive and repeated innovation is a recognized necessity (Wheelwright and Clark, 1992; Le … Masson et al., 2010). Literature on innovation (Utterback, 1994; Henderson & Clark, 1990) distinguishes Dominant Design … revisions (radical innovations) from local improvements (incremental innovations). Regarding the innovation process management …
Persistent link: https://www.econbiz.de/10010548428
concepts, for other fields but design innovation. We propose the structuring of this model using the "design objects" notion …
Persistent link: https://www.econbiz.de/10010898627
This research deals with the process of business model innovation in services. Definitions and explanations of both … general innovation terminologies as well as specific service related once will be given and discussed. Moreover, reasons and …
Persistent link: https://www.econbiz.de/10010898705
can they manage and drive collective innovation? We first build on a review of the literature to highlight common core … innovation intermediaries by exploring the properties of a form of intermediary for which the degree of unknown is a key …
Persistent link: https://www.econbiz.de/10010820531