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analyze how design contributes to these last process. The point of view we present in this communication assumes that design …
Persistent link: https://www.econbiz.de/10009294616
Textbooks and manuals on management suggest that managers are heroes who deal with difficult problems of collective …
Persistent link: https://www.econbiz.de/10010550433
the contribution of creativity in strategic foresight activities through the analysis of a collaborative research led in …/ in expliciting the benefits of joined creativity and strategic foresight. …
Persistent link: https://www.econbiz.de/10010659991
Organizations often launch exploration projects (EP) aiming at developing innovative products (or services) by the exploration of new technologies, users, ecosystems or business models. Because a fundamental purpose of any project is to create value, the approach of value management (or value...
Persistent link: https://www.econbiz.de/10010659994
Integration of creative individuals in innovation processes is crucial. Nevertheless their identification is particularly challenging. From a psychological standpoint, the importance of mental imagery in the creative process has been highlighted. A first study examines the relationship between...
Persistent link: https://www.econbiz.de/10010820746
heterogeneous effects on the efficiency of the ideation stage. Moreover, whereas efficiency criteria for creativity sessions are … well known (fluency, flexibility, originality, elaboration), creativity techniques focus on the improvement and monitoring … creativity sessions, as if it was not considered as an issue in research on creativity management. Yet, one consequence of the …
Persistent link: https://www.econbiz.de/10010821053
Design education is usually based on the paradigm of innovation defined as a mere application of science. This paper aims at showing that such a point of view is the result of an intellectual perspective which has thrown techniques out of science and, thus, has neglected a specific kind of...
Persistent link: https://www.econbiz.de/10008789399
results expected, the time span, the approach) (ii) five activities undertaken within the entities (creativity processes …, external communication, interactions with the customer, formulation of a technological strategy, analysis of acquisition …
Persistent link: https://www.econbiz.de/10008791998
Are creative designers doomed to loose in creativity when integrated in NPD processes? While a lot of studies point the … necessity to achieve both creativity and feasibility, it remains hard to make more than a frustrating trade off. Still a new … processes. Based on a comparative experiment, we show that some of these tools enable to break the dilemma between creativity …
Persistent link: https://www.econbiz.de/10010898469
management tool with multiple benefits for opportunity identification. CSR may be promoted as a means of nurturing creativity and …
Persistent link: https://www.econbiz.de/10010898527