The goal of this paper is to evaluate the efficiency of monetary multi-mechanism promotions. These promotions include in the same communication several techniques offered either by the retailer or by the producer. The conceptual framework relies on prospect theory, already used in marketing...

Emotions have been shown to play an important role in consumers' evaluation of their consumption experiences, including extended multiple-encounter touristic ones. The present research investigates the emotions used in the evaluation of customers' experience at a ski resort and how these...

Les villes d'Afrique subsaharienne se trouvent simultanément confrontées aux déficiences du transport collectif et aux faibles taux d'équipement des ménages en voitures. Dans ce contexte, quel rôle peut jouer le deux-roues moteur ? A partir des exemples de Niamey et Douala, nous montrons...