The development of social networks has tremendously expanding the potential for consumers to express opinions and … ratings regarding brands. This research explores this phenomenon from the consumer point of view and suggests potential …

. An experiment conducted with a representative sample of consumers reveals that this obligation is counterproductive among … non-expert consumers. The display of environmental information might have better effects if it were to use a color …

social factors such as communication. This complements the literature that argues that altruistic behavior is instrumental in …

de communication orale. Ces résultats mettent en évidence l'importance pour le contrôleur de gestion de gérer son image …, notamment en adoptant des techniques de communication ouverte et en abandonnant le recours à des techniques de recours à la …

cette nouvelle logique du contrôle de gestion, plus la pratique de techniques spécifiques de communication orale devrait … différents, considérés par les spécialistes de la communication comme contradictoires. L'enjeu d'une telle recherche est celui …

This paper investigates optimal communication mechanisms with a two-dimensional policy space and no monetary transfers … design), the optimal communication mechanism never exhibits any pooling and the agent's ideal policies are never chosen …-cooperative design) and enters separately into the agent's utility function, optimal mechanisms under private communication take again …