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approaches, analyzing websites as information systems, as communication channels, or as retailing channels. Having looked at the …
Persistent link: https://www.econbiz.de/10009220111
This paper is argues that increasing the number of private labels products in grocery stores is not always an efficient strategy for a retailer wishing to enhance her unit sales. Although private labels can be effective for providing higher margins or developing customer loyalty program, their...
Persistent link: https://www.econbiz.de/10010821287
This paper attempts to identify factors which are conducive to the exportation of ethnic African products into the European Union (EU) market. We develop a conceptual framework within which to examine the main players and processes at work. We also analyse the prospects for authentic African...
Persistent link: https://www.econbiz.de/10008789101
The short-term effect of store-level promotions (weekly flyers, radio and outdoor advertising) on grocery store choice is investigated. We estimate household-level multinomial logit models of store choice on panel data, using promotional variables, loyalty and psychographic moderating variables....
Persistent link: https://www.econbiz.de/10008791615