Showing 1 - 10 of 38
Differentiated prices, bundling, Web auctions : firms' pricing practices are evolving. When there is no market or for customised pricing, the willingness-to-pay concept seems to be interesting. This article aims at presenting a synthesis of the marketing research stream relative to willingness...
Persistent link: https://www.econbiz.de/10008790743
In this paper, we propose a behavioural approach to determine the extent to which the consumer/citizen distinction …
Persistent link: https://www.econbiz.de/10008794810
This paper compares the effects of anti-tobacco ad parodies and visual cigarette package warnings on emotional and cognitive responses of young adults. The findings indicate that graphic-only ad parodies can compete with warnings in their attempt to damage consumers' attitude toward tobacco...
Persistent link: https://www.econbiz.de/10010551142
conventional income - leisure trade-off. Whether out of reason or out of emotion, taxpayers may also be willing to punish …
Persistent link: https://www.econbiz.de/10010751042
In this paper, we consider that our experience of time (to come) depends on the emotions we feel when we imagine future … pleasant or unpleasant events. A positive emotion such as relief or joy associated with a pleasant event that will happen in … expands. A negative emotion such as grief or frustration associatedwith an unpleasant event thatwill happen in the future …
Persistent link: https://www.econbiz.de/10010738737
cooperators relieve negative emotions when they punish free riders. In response, the free-riders experience negative emotions when …
Persistent link: https://www.econbiz.de/10008876967
anticipatory emotions before reporting positively correlates with both the decision to cheat and the proportion of evaded income … investigate the relationships between emotions, deception, and rational decision-making by means of an experiment on tax evasion …. Emotions are measured by skin conductance responses and self-reports. We show that the intensity of anticipated and …
Persistent link: https://www.econbiz.de/10008791088
puzzle. In this paper, we investigate the role of emotions as a possible explanation of tax compliance. Our laboratory … perspective of punishment after an audit, especially when the pictures of the evaders are publicly displayed, also raises emotions …
Persistent link: https://www.econbiz.de/10008791639
Neuroeconomics is a recent extension of behavioral economics which aims at uncovering the brain mechanisms and activities that mediate regular and anomalous behaviour. Gul and Pesendorfer (2005) have launched a critique against the neuroeconomic research program, based on what they argue is the...
Persistent link: https://www.econbiz.de/10008792335
community, i.e. patriotism, and upon the emotions stirred by the potential death of the body politic. …
Persistent link: https://www.econbiz.de/10008793599