Showing 1 - 9 of 9
The purpose of this paper is to offer customer relationship insights in what is a fast developing new e-commerce development strategy. We examine the potential synergies between digital social networks (DSN) and e-commerce websites, thus bringing e-commerce and DSN websites into the same...
Persistent link: https://www.econbiz.de/10009401098
Le potentiel des réseaux sociaux numériques (RSN) reste à démontrer lorsqu'ils sont utilisés conjointement aux sites web marchands. Pour réussir à utiliser les RSN en vue de faire des profits, les organisations de toutes tailles qui pratiquent déjà le commerce électronique doivent...
Persistent link: https://www.econbiz.de/10009402120
Plus de 350 millions de personnes sont « amies » sur Facebook et plusieurs centaines de millions le sont également sur …
Persistent link: https://www.econbiz.de/10008792380
How do financial markets respond to firms' efforts at innovation ? To answer this question, we measure innovation by creating a synthetic indicator based on a firm's recent history of R&D expenditure and patent applications. We focus on four 2-digit «complex technology» manufacturing sectors...
Persistent link: https://www.econbiz.de/10010750780
This paper aims to advance in the knowledge of the economic impacts of ISO 50001 certification on firms' performance. The study hypothesizes that ISO 50001 is associated with improvements in market value of firms. We employ, on one hand, event study methodology for a sample of 40 companies...
Persistent link: https://www.econbiz.de/10010821272
En France, le football est devenu une question politique. S'inquiétant du recul des clubs français dans les …
Persistent link: https://www.econbiz.de/10009371842
Starting from observed facts in European football, a disequilibrium model of a team sport league with win maximising …
Persistent link: https://www.econbiz.de/10011025809
Purpose -- The development of social media provides new opportunities for recruitment and raises various questions. This chapter aims to clarify areas of agreement and disagreement regarding the integration of social media in recruitment strategies. Methodology/approach -- A Delphi study was...
Persistent link: https://www.econbiz.de/10010820475
this technique that looks at the Facebook fan pages of three mobile telecommunications service providers in Greece. The …-page use can be collected by looking at how users manipulate artefact such as the "like" button in Facebook. Research …, Facebook, and is heavily reliant on visualization tools. Future work will examine different platforms and different tools for …
Persistent link: https://www.econbiz.de/10010898729