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Warning Young Adults Against Tobacco Consumption Through Ad Parodies: its Effects on Cigarette Brands Attitude
Parguel, Béatrice
;
Lunardo, Renaud
;
Chebat, Jean-Charles
-
HAL
-
2012
cognitive
responses of young adults. The findings indicate that graphic-only ad parodies can compete with warnings in their …
Persistent link: https://www.econbiz.de/10010551142
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Socio-cultural design and interactive governance
Orillard, Magali
-
HAL
-
2009
the heuristics that they use. At this level the notions of
cognitive
or cultural shortcut and strategic shortcut as well …
Persistent link: https://www.econbiz.de/10008794787
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