' illuminating views on asymmetry, domination and power which can be considered as a prefiguration and - to some extent - as a … generalization of works made in this field half a century later, for example the American realist and neo-realist approaches of power … (namely the concepts of hard and soft power) or by Susan Strange (with her concept of structural power). …

A well known and established model in communication policy in sociology and marketing is that of opinion leadership. It … is based on the idea of a two-step flow of communication. Opinion leaders are actors in a society who are able to affect … leaders have some power over other actors, their followers, and they exercise this power by influencing the behavior of their …

This paper aims at a better understanding of the conditions under which unequal rank or power positions may get …

firm are proposed: the lord-buyer wants to exert its power, the partner-buyer aims at assuring goal congruence with its …

, domination and power which can be considered a source of works carried out in this field half a century later, such as the … American realist and neo-realist approaches to power or the concept of structural power developed by Susan Strange. …

A well-known model in sociology and marketing is that of opinion leadership. Opinion leaders are actors who are able to … affect the behavior of their followers. Hence, opinion leaders have some power over their followers, and they can exercise … this power by influencing their followers choice of action. We study a two-action model for a society with opinion leaders …

A well known and established model in communication policy in sociology and marketing is that of opinion leadership … inclination to choose one of the actions. By definition opinion leaders have some power over their followers, and they exercise … this power by influencing the behavior of their followers, i.e. their choice of action. After all actors have chosen their …

classification of the triangular situations between employer, employees and clients based on the power concept and 2) to analyse the …

Opinion leaders are actors who have some power over their followers as they are able to influence their followers … opinion leaders. We introduced a power and a satisfaction score and studied some common properties. In this paper we …