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Hedonic and symbolic consumption perceived values: opportunities for innovators and designers in the fields of brand and product design
Mathews, Clarinda; Ambroise, Laure; Brignier, Jean-Marie - HAL - 2009
This paper's objective is to stress the interest for both innovators and designers of a marketing concept that has been widely explored since the early 80's in the fields of customer behaviour and brand management. Indeed, the concept of hedonic perceived value, as defined by Holbrook and...
Persistent link: https://www.econbiz.de/10009401084
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Les modèles de diffusion d'innovations en marketing et l'adoption d'Internet en France
Fornerino, Marianela - HAL - 2002
La diffusion d'Internet en France est analysée à l'aide des modèles de diffusion des innovations développés en … pénétration en France d'Internet sont proposées. …
Persistent link: https://www.econbiz.de/10010549125
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The determinants of innovation adoption
Autant-Bernard, Corinne; Guironnet, Jean-Pascal; … - HAL - 2010
adoption. In contrast to most empirical studies on innovation diffusion in which a specific technology is analyzed, this study … made between the internal generation of innovation and the adoption of innovation produced by others, as well as between … different types of adoption (product vs. process and cooperation-based adoption vs. isolated adoption). The study is focused on …
Persistent link: https://www.econbiz.de/10008791633
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EFFETS PERSUASIFS DE L'E-PUBLICITÉ PERÇUE « SANS CONSCIENCE » EN VISION PÉRIPHÉRIQUE. IMPLICATIONS POUR LES RECHERCHES SUR LA RÉCEPTION DES MÉDIAS
Courbet, Didier; Lavigne, Frédéric; Vanhuele, Marc - HAL - 2008
À l'aide d'une expérimentation, nous montrons que des messages publicitaires sur l'internet apparaissant dans le champ …
Persistent link: https://www.econbiz.de/10009151320
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Perceived value and trustworthiness of a multi- promotion offer
Pechpeyrou, Pauline De; Parguel, Béatrice; Mimouni, Aîda - HAL - 2006
The goal of this paper is to evaluate the efficiency of monetary multi-mechanism promotions. These promotions include in the same communication several techniques offered either by the retailer or by the producer. The conceptual framework relies on prospect theory, already used in marketing...
Persistent link: https://www.econbiz.de/10009393796
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Emotions' Impact on Tourists' Satisfaction with Ski Resorts. The Mediating Role of Perceived Value
Bonnefoy-Claudet, Lydie; Ghantous, Nabil - HAL - 2013
Emotions have been shown to play an important role in consumers' evaluation of their consumption experiences, including extended multiple-encounter touristic ones. The present research investigates the emotions used in the evaluation of customers' experience at a ski resort and how these...
Persistent link: https://www.econbiz.de/10010743084
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LA RECHERCHE SUR LES INNOVATIONS MANAGÉRIALE EN COMPTABILITE ET CONTRÔLE DE GESTION. PROPOSITION D'UN MODÈLE THÉORIQUE INTÉGRANT LES PERSPECTIVES DE DIFFUSION, D ADOPTION ET DE MIS...
Alcouffe, Simon - HAL - 2004
composé de trois courants distincts mais complémentaires: la diffusion, l'adoption et la mise en œuvre de l'innovation. Après …
Persistent link: https://www.econbiz.de/10009001266
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LES MECANISMES DE DIFFUSION, D'ADOPTION ET DE REJET DE LA METHODE ABC DANS L'ENVIRONNEMENT TUNISIEN
Moalla, Hanen - HAL - 2007
Nous avons essayé dans le cadre de cette communication d'étudier les mécanismes de diffusion, d'adoption et de rejet de …
Persistent link: https://www.econbiz.de/10008789581
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Adoption and appropriation: toward a new theoretical framework.An exploratory research on mobile technologies in french companies
Isaac, Henri; Horts, Charles-Henri Besseyre Des; … - HAL - 2006
-accepted separation between adoption and appropriation. The theoretical analysis of appropriation ignores the question of adoption of the … experience with mobile technologies before joining a company, the linkage between adoption and appropriation of mobile … organizational level. Our purpose in this article is to see if there us a link between mobile technology adoption and appropriation …
Persistent link: https://www.econbiz.de/10008793837
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Voluntary adoption of IFRS: A study of determinants for UK unlisted firms
André, Paul; Walton, Peter; Yang, Dan - HAL - 2012
We examine the determinants of voluntary adoption of IFRS by medium-to-large UK unlisted firms (8417 firms comprising … 287 IFRS firms and 8130 non-IFRS firms in 2009). Analysing voluntary adoption allows us to better understand the cost …
Persistent link: https://www.econbiz.de/10010898667