Long-term success of firms depends on the efficiency of their management of R&D projects. However, there is a gap between standard economic and strategic indicators and the high uncertainty, complexity of commitments, and organizational issues that can be observed in the more innovative R&D...

Small and medium-sized enterprises (SMEs) are indeed the engines of global economic growth. Their continued growth is a major subject for the economy and employment of any country. Towards that end, virtual research and development (R&D) could be a viable option to sustain and ease the...

Purpose - The purpose of this study is to examine how firms deal with a situation of true uncertainty about their potential markets and technologies. Specifically, we ask how firms can create products when the corresponding market does not exist. Design/methodology/approach – This paper is...

A number of studies have found that the performance of NPD projects greatly depends on the support they get from top management. However, research into why some projects get more support than others has been limited. The present paper takes a political approach to NPD, in which top management...

The postmodern paradigm based on a cultural and a symbolic perspective in marketing and consumer behaviour research emerges from the criticism of the utilitarian logic that has prevailed in the research community in marketing and led researchers to view the consumer as an individual essentially...

"Vertige" est le mot qui vient immédiatement à l'esprit quand nous contemplons le tourbillon des logos et marques territoriales qui s'étalent désormais sous nos yeux. " Inquiétude " c'est le sentiment que l'on peut ressentir à la vue des bricolages visuels et des simplifications qui...