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Copyright and brands in the digital age: Internalizing the externalities of meaning
Bomsel, Olivier - HAL - 2013
The adoption of binary code as the universal standard for globalized communications generates highly positive externalities often referred to as network effects. But what about meaning? What are the externalities associated with the formatting and circulation of meaning, and are they, too,all...
Persistent link: https://www.econbiz.de/10008789455
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THE CREATIVE RATIONALITY AS A KEY DRIVER FOR ENHANCING INNOVATION CAPABILITY
Forest, Joelle - HAL - 2009
Several recent works point out that design is one of the main driver of innovation. Therefore, it is interesting to analyze how design contributes to these last process. The point of view we present in this communication assumes that design is based on a specific rational we called creative...
Persistent link: https://www.econbiz.de/10009294616
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CAN STRATEGIC FORESIGHT AND CREATIVITY TOOLS BE COMBINED? STRUCTURING A CONCEPTUAL FRAMEWORK FOR COLLECTIVE EXPLORATION OF THE UNKNOWN
Kerdini, Sophia El; Hooge, Sophie - HAL - 2013
the contribution of creativity in strategic foresight activities through the analysis of a collaborative research led in …/ in expliciting the benefits of joined creativity and strategic foresight. …
Persistent link: https://www.econbiz.de/10010659991
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FRAMING THE SCOPE OF VALUE IN EXPLORATORY PROJECTS: AN EXPANSIVE VALUE MANAGEMENT MODEL
Gillier, Thomas; Hooge, Sophie; Piat, Gérald - HAL - 2013
Organizations often launch exploration projects (EP) aiming at developing innovative products (or services) by the exploration of new technologies, users, ecosystems or business models. Because a fundamental purpose of any project is to create value, the approach of value management (or value...
Persistent link: https://www.econbiz.de/10010659994
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L'identification et la recherche de routines comme contribution à la veille créative
Goria, Stéphane - HAL - 2012
L'innovation est désormais un élément très important pour la compétitivité des entreprises. Dans ce cadre, nous nous intéressons à la veille créative et à ses apports potentiels. Ainsi, nous considérons que les objectifs d'une veille créative sont d'identifier des signaux indicateurs...
Persistent link: https://www.econbiz.de/10011025781
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Framing the scope of value in exploratory projects: An expansive value management model
Gillier, Thomas; Hooge, Sophie; Piat, Gérald - HAL - 2013
Organizations often launch exploration projects (EP) aiming at developing innovative products (or services) by the exploration of new technologies, users, ecosystems or business models. Because a fundamental purpose of any project is to create value, the approach of value management (or value...
Persistent link: https://www.econbiz.de/10011025876
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Creative rationality and design education: Towards a pedagogy of adventure
Forest, Joelle; Faucheux, Michel - HAL - 2009
Design education is usually based on the paradigm of innovation defined as a mere application of science. This paper aims at showing that such a point of view is the result of an intellectual perspective which has thrown techniques out of science and, thus, has neglected a specific kind of...
Persistent link: https://www.econbiz.de/10008789399
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Digging into exploration processes within established firms: Insights from two entities dedicated to enhancing radical innovation to support existing business
Mahmoud-Jouini, Sihem Ben; Charue-Duboc, Florence; … - HAL - 2009
results expected, the time span, the approach) (ii) five activities undertaken within the entities (creativity processes …
Persistent link: https://www.econbiz.de/10008791998
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The hero figure in Business and Cinema
Fournout, Olivier - HAL - 2012
Textbooks and manuals on management suggest that managers are heroes who deal with difficult problems of collective adaptation and change. American films are similarly built on the premise of a hero confronted with extremely difficult situations. What if this hero figure promoted for so long in...
Persistent link: https://www.econbiz.de/10010550433
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Breaking the dilemma between robustness and generativeness: a comparative experiment on the use of new design software at the design-gap
Arrighi, Pierre-Antoine; Masson, Pascal Le; Weil, Benoît - HAL - 2013
Are creative designers doomed to loose in creativity when integrated in NPD processes? While a lot of studies point the … necessity to achieve both creativity and feasibility, it remains hard to make more than a frustrating trade off. Still a new … processes. Based on a comparative experiment, we show that some of these tools enable to break the dilemma between creativity …
Persistent link: https://www.econbiz.de/10010898469