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L'influence des marques de distributeur sur le rayon a été négligée au profit de la coordination et de la juxtaposition des produits Cette recherche porte sur la manière dont les marques de distributeur ou nationales par leur interaction avec leur juxtaposition et leur coordination,...
Persistent link: https://www.econbiz.de/10008789376
the concept of brand? And if so, how do copyright and trademark institutions work together to stimulate and promote … allow the appropriation of a meaningful good also confer a brand on it, identifying its sources. This leads to mixed …
Persistent link: https://www.econbiz.de/10008789455
Using classical models of information processing and persuasion, this study examines the efficiency of European Directive 1999/94/EC, pertaining to automotive carbon emission information, as a means to encourage more sustainable consumption patterns. The Directive requires European carmakers to...
Persistent link: https://www.econbiz.de/10010898924